Our Vision

Our vision is to lead the industry in sustainability and ethics by caring for both people and the planet, continuously innovating, and embracing new materials, technologies, and practices that set a higher standard for responsible clothing.

Our purchases have power and that power can drive real change

Our Mission

Our mission is to make sustainable and ethical choices easy, accessible, and impactful—limiting our carbon footprint, reducing plastics, and ensuring fair wages, safe conditions, and dignity for every person in our supply chain.

We are committed to innovation, continually adopting better materials, methods, and technologies that protect the planet. We are also committed to the people who craft our clothing and to those who wear it.

Beyond how our clothing is made, we focus on its entire lifecycle, closing the loop through our Circular Style program so that what we create can be responsibly returned to the earth.

Together, step by step, we can move toward a more sustainable future.